Translation, localisation, transcreation

Translation

Translation is the science and art of shifting messages and ideas from one language to another. Often misunderstood as a simple word-for-word transfer, the translation process involves a great deal of mental effort and the use of a wide range of translation techniques. An excellent, fluent translation can only be completed by a trained, experienced, and proven professional.

If you decide to use my Croatian translation services, you can expect:

  • Text that uses appropriate grammar, spelling, and punctuation
  • Text that faithfully reflects the meaning and intent of the source text
  • Text that uses accurate terminology related to a certain field or a specific company
  • Text that uses consistent terminology
  • Text that is naturally sounding and idiomatic
  • Text that uses sensitive, inclusive language
Letters from book

I specialise in business, legal, information technology, and marketing texts
(for the latter two please check the localisation and transcreation section).

Globe phone

The kinds of documents I have
extensive experience with include:

  • Business plans
  • Contracts
  • Non-disclosure agreements
  • Compliance and regulatory documents
  • Company policies
  • Terms of use
  • Reports
  • Meeting agendas
  • Meeting minutes

The legal areas I usually work with are:

  • EU law
  • Criminal law
  • Family law
  • Contract law
  • Insurance law
  • Intellectual property law
  • Human rights law
  • Employment law
  • Litigation

I regularly work with small and medium businesses, large companies, and international institutions, such as the European Parliament, the European Commission, and the European Court of Justice.

Localisation

Localisation depends on translation, but it also requires the adaptation of all the elements of a product or service. These elements include text, design, user interface, and user experience. The content needs to be culturally relevant to the target locale, for example, by incorporating familiar references. Furthermore, content should follow locale-specific conventions, such as time, date, address, currency, and units of measurement. It should fit within the allocated space and be formatted appropriately.

A later stage in the localisation process can involve linguistic and functional testing. Both of them are familiar to me.

In most cases, localisation is associated with brands expanding into new markets with their products and services. It can be a website, an app, or anything digital at all.

My work as a localiser means that I’m tech-savvy and up-to-date on technological trends. I own different devices with the latest operating systems. This allows me to carry out the most demanding localisation tasks.

Transcreation

Along with translation, all marketing materials will require transcreation at some point. This is a technique that emphasizes the emotional impact on readers. The ultimate goal of transcreation is to connect with customers in the target country, engage them with calls to action, and ultimately sell to them. In essence, it’s another word for creative translation. This is a blend of translation and copywriting. A great example of transcreation would be slogans, ads, or movie titles.

I have extensive experience with the following kinds of marketing materials:

  • Slogans
  • Advertising content
    (print adverts and online ads)
  • Brochures and leaflets
  • Web content
  • SEO content
  • Press releases
  • Presentations and proposals
  • Direct mail
  • Articles (of all kinds)
  • Social media posts
  • Newsletters

Thank you for your excellent translation. The source text was very complex, but you still delivered an accurate and consistent translation. You observed all the Croatian grammatical, syntactic, and orthographic rules, you consulted the relevant legislation, you thoroughly researched the terminology, and you maintained your high quality throughout the text.

Centre de traduction des organes de l’Union européenne, Luxembourg

Great translation! Very coherent, clear, and consistent.

European Economic and Social Committee, Belgium

We are very satisfied with our regular collaboration with Mr Ivan Fosin on subtitle translations. Over the years, we have appreciated the quality of the texts provided, as well as his responsiveness and punctuality with deadlines.

Smakjam, Poland

We have been collaborating with Mr Ivan Fosin for a number of years now, and during that time he has proven to be a valuable addition to our team. He not only provides high quality translation and revision services but also dispenses advice and readily contributes to our linguistic discussions in order to create the best final product. His punctuality and reliability have been excellent, and we are looking forward to working with him in the future.

Stentor, Croatia

This was an excellent translation with a very readable text and grammatically correct sentences. The names of documents, strategies, and instruments were all correct, and the quotations were properly copied from reference documents. Great job!

European Parliament, Belgium